KTC establishes long-term relationship with hi-end credit card members

KTC created VIP society to establish long-term relationship with hi-end credit card members of both KTC VISA Infinite and KTC World MasterCard by offering them valuable exclusive experience.

KTC first cooperates with ISOPTIK, the leader of lens structure design and producer of hi-end world class progressive glasses, to organize a special workshop under the concept "The Revolution of Vision," which suggests the eyeglasses for personality improvement, introduces how to select the lens that makes vision superior to normal eyesight and offers various gifts and privileges at ISOPTIK on the 4th Floor of Erawan Shopping Center, Bangkok.

KTC spends long time to study customers' spending behavior to evaluate the need and lifestyle of each member as the guideline to organize the marketing activity to establish long-term relationship with customers. Therefore, since the 2nd quarter KTC will plan the exclusive activity to offer the valuable experience that members have not yet found anywhere, especially for the members of KTC VISA Infinite and KTC World MasterCard credit cards in order to establish relationship and return benefits to the hi-end customers. At present, KTC has over 1,000 members holding hi-end credit cards.

KTC VISA Infinite" and "KTC-Royal Orchid Plus VISA Infinite" credit cards were initially launched in 2006 with the major aim of offering superior privileges to those of any other credit cards to VIP members consisting of top administrators, business owners, politicians and celebrities. They are also the highest level of VISA credit cards of which members must be exclusively invited to apply. At present, there are total 493 members.

KTC-Royal Orchid Plus World MasterCard" credit card was initially launched on 30 October 2008. It was and remains the first card in Thai credit card business that members can order the precious gem-decorated credit card "The Jewel" which is specially decorated with three cut diamonds weighing 0.06 karat in total and 6K gold valuing over 10,000 Baht. It is also the first and highest level MasterCard credit card in Thailand and offers membership via invitation only. At present, there are total 358 members.